MARCH 6, 2024
The original - and still our favorite - Autoextremist logo.
The AE Quote of the Century: Everybody loves The High-Octane Truth. Until they don't. -WG
(Hemmings)
(Street Muscle Magazine)
(Corvette Blogger)
(Maserati images)
(Aston Martin)
This is the very first Aston Martin motorcycle in history. It represents the union of Aston Martin design and Brough Superior's state-of-the-art engineering. This track-only motorbike is reserved "for only the greatest luxury motorcycle connoisseurs" (obviously). In other words, bring boatloads of ca$h-ola. Aston Martin's Executive President and Chief Creative Officer, Marek Reichman, says: "This is what we believe a cutting-edge motorcycle should be, so we are very proud to see the Aston Martin wings on a motorcycle for the first time. The finished product is a truly beautiful motorcycle, a design and engineering work of art." It boasts a CNC aluminum frame and carbon fiber bodywork with a 225BHP 997cc V-twin and Garret turbocharger forced induction and is finished in Aston Martin racing livery of Verdant Jade and matte carbon fiber with Photon Lime accents. It comes complete with owner's manual, bike cover, bespoke paddock stand, battery and phone chargers (Wow! -WG). This is the first time that Aston Martin has put its name on a motorcycle, and this particular machine is number 8 of 88 and headed to auction on April 7th, with estimates ranging from £150,000 – £200,000. Developed by Aston Martin and Brough Superior and built for track use only, it is available in two models: the completely sold out AMB 001 developing 180BHP and the almost sold out AMB 001 PRO that develops 225BHP. The AMB 001 PRO has a power to weight ratio similar to a Formula 1 car, according to Aston Martin PR minions. They are handcrafted at the Brough Superior facility in Toulouse in France and take up to two years from order to delivery. Only 88 examples were scheduled to be built.
(Rolls-Royce images)
Editor's Note: As reported by Automotive News, Buick has debuted a new tag line - its first since 2008 (who knew?) - "Exceptional by design." The line comes just in time for Buick's new brand campaign, highlighting Buick's updated vehicle portfolio and the redesigned tri-shield logo that debuted last year (wow). According to Molly Peck, CMO for global Buick and GMC, ""It's time for us to tell consumers exactly what we stand for, and to tell them in a way that's very fresh and exciting, signaling that something big is happening at Buick." Sounds great - but what, exactly, is this 'something big' that's happening - the redesigned tri-shield? "We have a bit of a blank slate with Buick," Peck continued. Well, yes, that's true, as in, Buick basically doesn't stand for anything and hasn't for a long time. Okay, moving on. Apparently, Buick tested potential tag lines in focus groups and quantitative research. As always, I would love to know what the other choices were that enabled this bit of inspiration to emerge the winner. One of my favorite highlights from the research - one consumer said, "I did not realize there was a space between Kia and BMW." (Sure, "real" people talk like that all the time. Hint: No one outside of the car business talks like that!!!) And finally, Buick marketers reveal their desired outcome with the new campaign - getting people to exclaim, "Oh my gosh, that's Buick? I can't believe that. That is a brand that I want to get to know." Right. Sounds just like those Chevy spots from a few years back, when the "real people" were falling all over themselves to exclaim that the Chevy in question couldn't possibly be a Chevy; it was just too awesome! - WG
Editor-in-Chief’s Note: I concur. And if that insipid music that Buick used is dead and buried, then that would at least be a positive. -PMD
The AE Song of the Week
Touching heat freezing on my skin
I pretend you still hold me
I'm going crazy, I'm losing sleep
I'm in too far, I'm in way too deep over you
I can't believe you're gone
You were the first, you'll be the last
Wherever you go, I'll be with you
Whatever you want, I'll give it to you
Whenever you need someone
To lay your heart and head upon
Remember, after the fire, after all the rain
I will be the flame
I will be the flame
Watching shadows move across the wall
I feel so frightened
I wanna run to you, I wanna call
But I've been hit by lightning
Just can't stand up for fallin' apart
Can't see through this veil across my heart, over you
You'll always be the one
You were the first, you'll be the last
Wherever you go, I'll be with you
Whatever you want, I'll give it to you
Whenever you need someone
To lay your heart and head upon
Remember, after the fire, after all the rain
I will be the flame
I will be the flame
I'm going crazy, I'm losing sleep
I'm in too far, I'm in way too deep over you
You'll always be the one
You were the first, you'll be the last
Wherever you go, I'll be with you
Whatever you want, I'll give it to you
Whenever you need someone
To lay your heart and head upon
Remember, after the fire, after all the rain
I will be the flame
I will be the flame
Whatever you want, I'll give it to you
Wherever you go, I'll be with you
And whatever you want, I'll give it to you
"The Flame" by Cheap Trick from the album "Lap Of Luxury" (1988)*. Written by Bob Mitchell and Nick Graham. Publisher: Sony/ATV Music Publishing LLC. Lyrics licensed and provided by LyricFind. Watch the Official Music Video here.
*Cheap Trick had a huge breakthrough with their 1979 live album Cheap Trick at Budokan, which brought "I Want You To Want Me" into the Top 10. In 1980, bass player Tom Petersson left the group, and for most of the decade they had a hard time finding another hit, with none of their singles reaching the Top 40. Peterson returned to the group for their 1988 album Lap of Luxury, which included the big ballad that would get them back on the airwaves: "The Flame." This was the dawn of the hair metal era, when the likes of Cinderella and Poison were cracking the charts wide open with similar songs. Cheap Trick already had the MTV-ready look and the rock pedigree, they just needed the song. "The Flame" checked all the boxes, and although it wasn't something the band would whip up themselves, they liked it better than the other option. In an interview with Gerry Galipault, Cheap Trick drummer Bun E. Carlos explained: "The vice president at Epic told us he had these two songs and they're both gonna be #1. He goes, 'We got one for you and one for the group Chicago, but you can have first choice.' He said, 'I think the one 'The Flame' would be good for you guys.' The other one was 'Look Away,' and it sounded like some girl singing on the demo. We really didn't like that song anyway, so 'Sure, we'll do 'The Flame.' We're game.'" This was written by the songwriting team of Bob Mitchell and Nick Graham. They wrote it for the British singer Elkie Brooks, but she wouldn't record it, so Mitchell put his voice on the demo and shopped the song around. It found its way to Epic Records, which gave it to Cheap Trick. The song is a tender ballad where the singer tells a girl he will always be there for her. It was not typical of Cheap Trick's sound, and was also their only hit not written or co-written by their guitarist Rick Nielsen. The song succeeded in exposing the band to a much larger audience. This was Cheap Trick's only #1 hit, remaining at the top spot in the US for two weeks in the summer of 1988. (Knowledge courtesy of Songfacts.com.)(Knowledge courtesy of Songfacts.com)
Editor's Note: You can access previous issues of AE by clicking on "Next 1 Entries" below. - WG