About Autoextremist

After a 22-year career in automotive advertising, Peter M. De Lorenzo founded Autoextremist.com - an Internet magazine devoted to news, commentary and analysis of the auto industry - on June 1, 1999. Since then, the site has become a weekly "must read" for leading professionals within and outside the auto industry, and De Lorenzo is considered to be one of the most influential voices commenting on the business today. De Lorenzo is also the author of The United States of Toyota - which is available on amazon.com, borders.com, barnesandnoble.com and powells.com.

"La vita e troppo corta per non guidare Italiano."
(Life's too short not to drive Italian)

"Hey, Johnny, What are you rebelling against?"
"Whaddya got?"
(Marlon Brando responding to an inquisitive barmaid in "The Wild One")

"Pete, do you ever get tired, of the driving?"
"No."
"Lately, I sometimes get very tired, you know? Very tired."
(Yves Montand as Jean-Pierre Sarti, talking to James Garner as Pete Aron in "Grand Prix")

"That's how you become great, man. Hang your balls out there!"
(Copy store clerk talking to Tom Cruise as Jerry McGuire in
"Jerry McGuire")

"Yeah, well. The Dude abides."
"The Dude abides. I don't know about you but I take comfort in that. It's good knowing he's out there. The Dude. Taken' 'er easy for all us sinners. Shoosh. I sure hope he makes the finals."
(Sam Elliott as The Stranger responding to Jeff Bridges as The Dude in
"The Big Lebowski")