Issue 1275
November 27, 2024
 

About The Autoextremist

Peter M. DeLorenzo has been immersed in all things automotive since childhood. Privileged to be an up-close-and-personal witness to the glory days of the U.S. auto industry, DeLorenzo combines that historical legacy with his own 22-year career in automotive marketing and advertising to bring unmatched industry perspectives to the Internet with Autoextremist.com, which was founded on June 1, 1999. DeLorenzo is known for his incendiary commentaries and laser-accurate analysis of the automobile business, automotive design, as well as racing and the business of motorsports. DeLorenzo is considered to be one of the most influential voices commenting on the business today and is regularly engaged by car companies, ad agencies, PR firms and motorsport entities for his advice and counsel.

DeLorenzo's most recent book is Witch Hunt (Octane Press witchhuntbook.com). It is available on Amazon in both hardcover and Kindle formats, as well as on iBookstore. DeLorenzo is also the author of The United States of Toyota.

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The Autoextremist - Rants


Monday
Jul172023

RAGING AGAINST THE DYING OF THE LIGHT.

By Peter M. DeLorenzo

Detroit. Reaching the end of an era in any pursuit is fraught with peril and consumed by endless hand-wringing about its place in history. Was it as good as we thought it was? Or was it even better than we realized? Or is the future so bright that the previous era will be relegated to a quaint but fleeting moment in time?

The endless assessments and evaluations of the Internal Combustion Engine era of the automobile have already begun. It was an era marked by historic developments and relentless achievements. It began with the celebration of a newfound reliability (as compared to the traditional horse power) and progressed through a kaleidoscope of advancements that fueled the idea of creating transportation for the masses, through to a glittering showcase of speed, power and luxury.

There’s no question that putting America on wheels accelerated the development of this vast country. The automobile and the business of manufacturing automobiles became an inexorable part of the industrial fabric of this great nation. And when called upon, the industry responded to the desperate manufacturing needs thrust upon us in World War II with unheard of speed and relentless dedication. And during the post-war era, when this nation was on a relentless upward trajectory, the automobile industry responded again with a dazzling display of innovation and creativity that helped power its way right through to the end of the last century.

But things don’t stay the same forever, and the pace of change in the world and the onslaught of new technologies affected the automobile industry as much, if not more, than anything that came before. The business became global in a 30-year span, a blink of the proverbial eye. And with that globalization came new pressures brought on by the population explosion, the depletion of essential resources and the burgeoning impact on our global climate, which cloaked the industry in a blanket of uncertainty.

The automobile industry has arrived at this point in time with a glowing track record of technical achievements, but there’s no doubt that with those accomplishments comes a legacy that has its share of negativity and low points.

No, the automobile isn’t the only source of pollution on the planet – certainly not when the overarching industrial pollution is taken into account – but it’s the most visible and by far the easiest target of politicians who believe the solution is just a finger-snap away, whether by legislative decree or by eliminating the problem altogether. It’s in this Big Picture arena that the automobile and the automobile industry find themselves in right now and for the foreseeable future – and to pretend otherwise is simply denying the fundamental reality of this time and place.

I welcome what’s coming, because I believe that technical innovation will transform what has been a transformative industry since its very beginnings and propel it – and us – to new and unimaginable heights. Will I miss the Internal Combustion Engine era? Oh yes, very much so. But we will celebrate the ingenuity, the technical achievements, the speed and, of course, the breathtaking style for many decades to come.

Assembling a garage of milestone cars from the ICE era would be fun, but I have never been a collector like that and at this point, I never will. But off the top of my head I have a few favorites, as you might imagine. The following is my list, but your list will probably be different. The beauty is there are no wrong answers.

(digitaltrends.com)

1961 Ferrari 250 GT SWB California Spider. What else would you drive down to the Amalfi Coast? It's simply one of the most seductive combinations of speed and style ever created. 

(GM)

1963 Chevrolet Corvette Sting Ray. Of the many achievements to come out of GM Styling under the great Bill Mitchell's tutelage, the Corvette Sting Ray remains a singular achievement that is still stunning to this day.

(GM)
Another one of Bill Mitchell's milestone cars: The 1963 Buick Riviera. I actually prefer the '65 with the hidden headlights, but you get the idea.

(mecum.com)

1964 Shelby American 289 Cobra. Shelby's original creation is still my favorite – compact, lithe and like a bolt of lightning in its day. I am fortunate to have experienced it in its prime.

(legendarymotorcar.com)

1966 Shelby American 427 Cobra. Shelby took his original concept and said "more." The result? A better, wider chassis, better suspension, better steering and brakes, and, of course, big horsepower. It is still, to this day, one of the most ferocious sports cars ever built. (And no, not the "S/C" version; the street version with under car exhausts.)

(Richard Michael Owen/Supercars.net)

1966 Lamborghini Miura P400. Groundbreaking in design and engineering, the mid-engine Miura remains one of the most significant cars of its era. 

(hiconsumption.com)

1973 Porsche 911 RS. I have many "favorite" Porsches from over the years, including the present-day 718 GT4. But if I could have only one - actually, if I could only have one vehicle in my ICE Garage - the 911 RS would be it. 

(Ferrari)
The Ferrari 296 GTB is just a spectacular machine in every respect.

(Chevrolet)
And the 2023  Chevrolet Corvette Stingray Z06. It's everything the new mid-engine Corvette is, and much, much more. It's a tribute to GM's True Believers, who deserve all of the kudos coming their way.

(Dodge)

2023 Dodge Challenger R/T Scat Pack Shaker Widebody. I would need to have one, purely Bad Ass car in my ICE Garage, and no, I don’t need a Hellcat. The normally-aspirated 392 Hemi V8 would do just fine.

Yes, it’s a list, I’ll say that much. Is it complete? Oh hell no. But if this is the end of an era, and these are the cars in my ICE Garage to visit and drive while I motor around in the latest BelchFire Electric GT, then I would be exceedingly happy.

Needless to say, I don’t plan on going gently into the night. I will hammer whatever I have for all it’s worth and make every single moment count as the glow from the ICE era slowly fades into the twilight.

As Dylan Thomas famously wrote:

Do not go gentle into that good night,
Old age should burn and rave at close of day;
Rage, rage against the dying of the light.

Though wise men at their end know dark is right,
Because their words had forked no lightning they
Do not go gentle into that good night.

Good men, the last wave by, crying how bright
Their frail deeds might have danced in a green bay,
Rage, rage against the dying of the light.

Wild men who caught and sang the sun in flight,
And learn, too late, they grieved it on its way,
Do not go gentle into that good night.

Grave men, near death, who see with blinding sight
Blind eyes could blaze like meteors and be gay,
Rage, rage against the dying of the light.

And you, my father, there on the sad height,
Curse, bless, me now with your fierce tears, I pray.
Do not go gentle into that good night.
Rage, rage against the dying of the light.

 

And that’s the High-Octane Truth for this week.

 


Editor's Note: You can access previous issues of AE by clicking on "Next 1 Entries" below. - WG