Issue 1265
September 18, 2024
 

About The Autoextremist

 

Peter M. DeLorenzo has been immersed in all things automotive since childhood. Privileged to be an up-close-and-personal witness to the glory days of the U.S. auto industry, DeLorenzo combines that historical legacy with his own 22-year career in automotive marketing and advertising to bring unmatched industry perspectives to the Internet with Autoextremist.com, which was founded on June 1, 1999. DeLorenzo is known for his incendiary commentaries and laser-accurate analysis of the automobile business, automotive design, as well as racing and the business of motorsports. DeLorenzo is considered to be one of the most influential voices commenting on the business today and is regularly engaged by car companies, ad agencies, PR firms and motorsport entities for his advice and counsel.

DeLorenzo's most recent book is Witch Hunt (Octane Press witchhuntbook.com). It is available on Amazon in both hardcover and Kindle formats, as well as on iBookstore. DeLorenzo is also the author of The United States of Toyota.

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Monday
Mar082021

OUR MOTOR MEMORIES PLAY TRICKS ON US.

By Peter M. DeLorenzo

Detroit. With the rise of bringatrailer.com and other sites devoted to moving classic and even newer, of-the-moment automobiles, inevitable comparisons are going to be made between the older machines vs. the more contemporary automobiles of today. 

The absurd prices being paid for some of these older “classics” are staggering. I’m not talking about the true exotica, like 50s and 60s Ferrari models and 60s and 70s Lamborghinis, because those machines occupy a stratosphere that few enthusiasts are able to participate in. No, I’m talking about fairly ordinary older machines that are bringing truly extraordinary prices. Who would have thought an extremely low-mileage Acura Integra R would bring $65,000 on BaT? Or, older pickup trucks pushing $100,000? Or Camaros, Mustangs, Chevelles and VW buses, just to point out a few? Not to mention the older Porsche 911 prices, which passed the absurd level at least a decade ago.

But a difficult question needs to be asked at this juncture. Was it really better back in the day? Were the machines of our past really that much more desirable in reality, or was it just in our minds?

Let’s take a look at one huge part of our motor memories: The Muscle Car era. Let’s face it, few automobile eras have been written about more than the Muscle Car era, which took place roughly from 1964 to 1970. This era was powered by legendary machines like the Pontiac GTO and 421 cu.-in. Catalinas and Bonnevilles; Dodge and Plymouth HEMIs; SS Chevelles and Camaros, Boss and Cobra Jet Mustangs, and on and on. Even relatively pedestrian Chevrolet Impalas and Ford Galaxies could be equipped with 427 cu.-in. V8s back then. 

Yes, it was a glorious, Golden Era of Speed, but the High-Octane Truth is that although the cars were able to go fast in a straight line, they generally couldn’t stop worth a damn and they handled like crap. I had countless experiences in the finest high-performance cars back in that era, and the ugly reality is that braking and handling were merely concepts – theories to be glossed over by the manufacturers and the enthusiast publications. It really came down to two basic questions back then: How fast? And how much?

Yes, of course, there were exceptions. The 289 and 427 Cobra, the Chevrolet Corvette Sting Ray and a few others actually stopped, steered and handled with relative aplomb along with their blistering performance, but that era was defined by big horsepower and not much else. So, when I see some of these prices for the older machines on BaT – $155,000 and counting for a 1969 Ford Mustang Boss 429 this week, for example – I have to cringe, because any contemporary high-performance Mustang is so much better in every way than that car that it’s not even worth discussing. There’s simply no relevant comparison that can be made. In terms of performance, handling and braking, a contemporary GT350 Mustang is simply in a different dimension than that Boss 429, so there has to be another reason why someone would shell out $150,000+ for a grossly nose-heavy Mustang that goes – but not as fast as today’s Mustang – and doesn’t stop or handle worth a damn.

The cruel reality is that our motor memories play tricks on us. It was a fleeting moment in time in our formative enthusiast years when the sun was brighter and the sky was bluer. Everything seemed to be on an upward trajectory back then, and the machines that defined that era are permanently etched in our collective memories as soul-stirring monsters that left an indelible impression that sticks with us to this day. But again, the reality was so much different. I can’t tell you how many hard-core enthusiasts I’ve talked to over the years who recounted lengthy stories to me about the one car that they lusted after in their youth, and then, after finally getting their hands on their dream machine, how an empty disappointment soon came over them. The idea of the car was one thing, while the reality of actually driving a decades-old machine left a lot to be desired. 

Then there’s always the discussion about a car’s “soul” and how some machines still hold up to this day. I am a True Believer in that, but frankly, the machines from the Muscle Car era don’t do it for me. Would I actually go out and buy a HEMI from the 60s when I can go out and get a 392 Challenger or Charger today that would clean its clock by every measure? Or spend $65,000 on a '69 Camaro instead of buying a current one? No, I would not. Yes, I like to look at the old stuff at the endless car shows, but putting real money down for one? Nah.

And, as most AE readers know, I love Corvettes. I love the ‘57, the ’58, the ’62, the immortal ’63 Sting Ray and, of course, the ’69 L88. But unless you’ve driven one of those 50s machines in particular, you don’t realize just how far we’ve come in terms of car building. To say they don’t drive all that well is the understatement of this, or any other year. Would I still love to have a Sting Ray? Oh, hell yes. And I’d leave it untouched, because it’s a design and industry icon. But I would be sorely tempted to do the RestoMod road racing treatment on the others. Would I consider a new Corvette? Absolutely, but it’s just not in the cards.

Back to that “soul” question. AE readers also know that I love the Porsche 911 and have had several over the years, with the mid-‘70s to the mid-‘80s 911s being my favorites. In the case of the 911, the new ones do nothing for me (except for the current 911 RSR race cars – that’s a completely different story). Yes, I can appreciate the sheer performance of the current 911 and especially the hot GT2 and GT3 versions, but the reality for me is something less altogether. It’s not just the cost factor – which is knee-buckling and unobtanium – and the fact that the cars are so good as to be almost antiseptic; it’s the sheer size of the new 911 that bothers me. They’re huge, there’s just no way of getting around it. The older 911s were light, responsive and compact, and they were demanding to drive. There was no relaxing behind the wheel of an older 911, you had to be fully engaged all the time or it could and would bite you in the ass, but the experience was fantastic. I loved it and I miss it to this day, and I find myself watching the driving videos posted by sellers of the older 911s on BaT just to remind myself of just how special it was to drive them. For me it never gets old, and one of the few cases where it was better back then, in my estimation. But talk about unobtanium. When it comes to older 911s, the price for going back in time is crushingly out of reach.

In conclusion, as we’ve said for years around here, buy what you like and like what you buy. But a gentle reminder – your inflated expectations will rarely pan out the way you think they will. That’s because our motor memories play cruel tricks on us, even if sometimes it’s simply too hard to resist. 

And that’s the High-Electron Truth for this week.

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