JULY 6, 2022

(Hyundai images)
The Hyundai 6 is the Korean automaker's new entry in its IONIQ dedicated BEV lineup emphasizing streamlined aesthetics and functional efficiency under the design theme of "Ethical Uniqueness." (Catchy name, that. -WG) What are Hyundai's PR minions hyping? "Cocoon-like" cabin with comfort features and customizable lighting offers personalized and spacious interior space; Single-curved aerodynamic profile and carefully crafted contours create Hyundai’s lowest drag coefficient of 0.21. The IONIQ 6 introduces newly designed "H" emblem and uses more than 700 Parametric Pixels for uniqueness; Sustainable materials are applied to throughout, reflecting a commitment to "clean mobility values." The official IONIQ 6 world premiere will take place in July, when Hyundai will reveal the full specifications, including the electrified streamliner’s features and advanced technologies.

The AE Song of the Week:

Crack that whip
Give the past the slip
Step on a crack
Break your momma's back
When a problem comes along
You must whip it
Before the cream sits out too long
You must whip it
When something's going wrong
You must whip it

Now whip it
Into shape
Shape it up
Get straight
Go forward
Move ahead
Try to detect it
It's not too late
To whip it
Whip it good

When a good time turns around
You must whip it
You will never live it down
Unless you whip it
No one gets away
Until they whip it

I say whip it
Whip it good
I say whip it
Whip it good

Crack that whip
Give the past the slip
Step on a crack
Break your momma's back
When a problem comes along
You must whip it
Before the cream sits out too long
You must whip it
When something's going wrong
You must whip it

Now whip it
Into shape
Shape it up
Get straight
Go forward
Move ahead
Try to detect it
It's not too late
To whip it
Into shape
Shape it up
Get straight
Go forward
Move ahead
Try to detect it
It's not too late
To whip it
Whip it good

"Whip It" by Devo, from the album "Freedom of Choice" (1980)*. Watch the Official Music Video here.

*Jerry Casale and Mark Mothersbaugh formed Devo when they were at Kent State University. Casale told Songfacts how this song came together: "'Whip It,' like many Devo songs, had a long gestation, a long process. The lyrics were written by me as an imitation of Thomas Pynchon's parodies in his book Gravity's Rainbow. He had parodied limericks and poems of kind of all-American, obsessive, cult of personality ideas like Horatio Alger and 'You're #1, there's nobody else like you' kind of poems that were very funny and very clever. I thought, 'I'd like to do one like Thomas Pynchon,' so I wrote down 'Whip It' one night. Mark had recorded some sketches for song ideas in his apartment, and when we'd get together every day to write, rehearse and practice, we would listen to everybody's snippets of ideas. He had this tape with about eight things on it, and one of them had a drum beat that was very interesting, it became the 'Whip It' drum beat. Then three other songs had pieces of what became the 'Whip It' song, except they were in different time signatures and different tempos. I put them all together into one composition. All the parts of the song got rolled into one song. Then we started putting the lyrics over the top of it and liked the idea of how it was working out. We started practicing it every day, until we got it to the point where we really liked it and we thought it was really snappy. Then we recorded it. We didn't like it any better or any less than any of the other songs we were doing, and we had no idea it would become a hit." "Whip It" got a big boost from the radio industry trade magazine Friday Morning Quarterback, whose publisher, Kal Rudman, loved the song. After reading about it in FMQB, some program directors put the song in rotation, and it got a great response, creating a buzz that led other stations to play it. In his Songfacts interview, Casale said: "It spread around the country. All the DJs and people hearing it assumed it was a song about beating off or sadomasochism, so we let them think that. We didn't want to ruin it and tell them the truth, because they just wouldn't get off on the truth."

When MTV launched in 1981, they had very few videos to choose from. Some European and Australian artists had been making videos, but very few came from US artists, and most of those were concert videos. Devo had been making interesting videos for a while because they thought Laser Discs were going to catch on and wanted to make film shorts with music soundtracks that people could watch on them. Laser Discs never caught on, but MTV did, which gave this video lots of exposure. Jerry Casale told Songfacts about the video: "We made a video to it for like $15,000 that was shot in our rehearsal studio. We kind of magnified that myth that this was a song about whipping and sadomasochism. We decided to make the video feed that popular misconception and had a lot of fun doing it. It was one of the few times Devo worked like that, usually we would start with a visual idea or story and write music to fit it. In this case, we didn't originally have a video idea for 'Whip It,' and when people started thinking it was a song about whacking off or sadomasochism, we had these quack books that we would collect from junk stores or vintage magazine stores that served as inspiration or jokes. There was this one magazine that I found in a store in Santa Monica. It was a 1962 men's girlie mag called Dude, I think. There was a feature article on a guy who had been an actor and fell on hard times, he wasn't getting parts anymore. He moved with his wife to Arizona, opened a dude ranch and charged people money to come hang out at the ranch. Every day at noon in the corral, for entertainment, he'd whip his wife's clothes off with a 12-foot bullwhip. She sewed the costumes and put them together with Velcro. The story was in the magazine about how good he was and how he never hurt her. We had such a big laugh about it, we said, 'OK, that's the basis for the video. We'll have these cowboys drinking beer and cheering Mark on as he's in the barnyard whipping this pioneer women's clothes off while the band plays in the corral.'" (Knowledge courtesy of Songfacts.com)

Editor's Note: You can access previous issues of AE by clicking on "Next 1 Entries" below. - WG