Issue 1265
September 18, 2024
 

About The Autoextremist

 

Peter M. DeLorenzo has been immersed in all things automotive since childhood. Privileged to be an up-close-and-personal witness to the glory days of the U.S. auto industry, DeLorenzo combines that historical legacy with his own 22-year career in automotive marketing and advertising to bring unmatched industry perspectives to the Internet with Autoextremist.com, which was founded on June 1, 1999. DeLorenzo is known for his incendiary commentaries and laser-accurate analysis of the automobile business, automotive design, as well as racing and the business of motorsports. DeLorenzo is considered to be one of the most influential voices commenting on the business today and is regularly engaged by car companies, ad agencies, PR firms and motorsport entities for his advice and counsel.

DeLorenzo's most recent book is Witch Hunt (Octane Press witchhuntbook.com). It is available on Amazon in both hardcover and Kindle formats, as well as on iBookstore. DeLorenzo is also the author of The United States of Toyota.

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The Autoextremist - Rants


Monday
May012023

IT’S ALL HAPPENING.

Editor's Note: This column displays a side of Peter that few people are aware of. The edgy Autoextremist needs no introduction, of course. But this column is special. Peter's Rant takes the form of an ode to this particularly fraught time in the business. Strange days indeed. In On The Table we feature the latest from Alfa Romeo, and our AE Song of the Week is the classic "Crazy" performed by the great Patsy Cline – a song that was written by Willie Nelson, who turned 90 last week. In Fumes, Peter delivers Part XV of his riveting series "The Great Races" – this week going back to Brands Hatch, England, for the 1967 6-Hour BOAC International 500 – the last major international sports car victory for Jim Hall's famous Chaparral team. And finally, we have coverage from INDYCAR at Barber Motorsport Park; the F1 Azerbaijan Grand Prix and the Gran Premio MotoGP™ Guru by Gryfyn de España, with more superb photographic work by AE Special Contributor Whit Bazemore in The Line. Enjoy! -WG

 

By Peter M. DeLorenzo

Detroit.

The darkness beckons at 3:00 a.m.
A cup or two or three to jump-start me
The news is weird, spinning like a top
On one side, sketchy optimism
On the other, the ugly reality
Believe your eyes, not the stories

On the way to the EV Promised Land
The bumps and grinds and promises
Are getting to be a bit too much
The Future is starry bright, if we just hang on
But '24, '25, '26?
Who has that kind of time?

Flying cars and IPOs
Takeovers in the search for more control
The bootlickers and the shallow men
Hankerin’ for another piece
Elbows out juggling empty lots
Something tells me we’ve lost the plot

It’s all happening
Everything all the time

The media goes on genuflectin’
Not even pretendin’
Why bother askin’ when no one’s watchin’?
The newly anointed King can do no wrong
Pay no attention to those flyin’ roofs
They’re just a blip on the way to sainthood

The Sturm und Drang oozes
It’s the Swirling Maelstrom writ large
The chaos is the juice, or is the juice the chaos?
Pay no attention to that PR Man Behind the Curtain
The tongue is forked, the agenda is clear
And don’t kid yourself, the chips still set the tone

The bad taste is palpable
The wait is long and debilitating
Even Godot has come and gone
But don’t worry, it won’t be long now
Wide-open promises, unlimited profits
Just don’t ask when or how

It’s all happening
Everything all the time

It’s all about the content, stupid
Leveraging everything that moves
There’s gold in them thar subscriptions
Revenue for the taking
Stop calling it a car company
It’s a tech company in the making

Forget about Old School
There’s no future in old
The sooner we get with the program
And leave the past behind
The better off we’ll be
It’s as simple as a-b-c

The Wall Street Willies call the shots
It’s all about what they’re gonna say and do
Thumbs up and the stock soars
Thumbs down and we told you so
What about the consumers?
As long as they’re payin’ their monthlies, who cares?

It’s all happening
Everything all the time

The prognosticators are having a field day
Making it up on the fly
Forget about tea leaves
Now it’s watching chip dust through an hour glass
Do they really know what’s coming?
Or are they just spewing by the by?

We’ll get it all sorted out
Or so they say
But who is “they” anyway?
What have they ever done to deserve
More than a glance and a glimpse
As we ride on by?

Batteries on the brain
Cheaper better faster
Smaller lighter longer
The ICE Era is over
Or sometime soon
It was a good long run, Baby

It’s all happening
Everything all the time

Too many promises
Too much optimism
Waiting for a trigger
So everything comes good
I’ve seen this movie before
It never ends well

The hucksters have come out of the woodwork
New companies in name only
It’s gonna be great
Until the inevitable wreck
When there’s no “there” there
What did you expect?

In the meantime, the dealers
Are hangin’ by a thread
This crisis is messin’ with their heads
They can’t sell what they don’t have
Empty lots, empty promises
Can we interest you in a ‘17 Lexus?

The darkness hovers
Just as black at 5:00 a.m.
How can that be?
And what have we learned?
Nothing new, nothing much
It’s complicated

It’s all happening
Everything all the time

And that’s the Electrified High-Octane Truth for this week.

 


Editor's Note: You can access previous issues of AE by clicking on "Next 1 Entries" below. - WG