Issue 1265
September 18, 2024
 

About The Autoextremist

 

Peter M. DeLorenzo has been immersed in all things automotive since childhood. Privileged to be an up-close-and-personal witness to the glory days of the U.S. auto industry, DeLorenzo combines that historical legacy with his own 22-year career in automotive marketing and advertising to bring unmatched industry perspectives to the Internet with Autoextremist.com, which was founded on June 1, 1999. DeLorenzo is known for his incendiary commentaries and laser-accurate analysis of the automobile business, automotive design, as well as racing and the business of motorsports. DeLorenzo is considered to be one of the most influential voices commenting on the business today and is regularly engaged by car companies, ad agencies, PR firms and motorsport entities for his advice and counsel.

DeLorenzo's most recent book is Witch Hunt (Octane Press witchhuntbook.com). It is available on Amazon in both hardcover and Kindle formats, as well as on iBookstore. DeLorenzo is also the author of The United States of Toyota.

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The Autoextremist - Rants


Monday
Sep252023

SUBTERRANEAN MOTOR CITY BLUES REVISTED.

Editor's Note: While waiting for unwanted visits from Presidential candidates pretending to be on the UAW bandwagon this week, Peter delivers more blistering High-Octane Truth about the strike in his "Subterranean Motor City Blues Revisited." In On The Table, we preview Porsche's newest addition to its hybrid Cayenne lineup, the Cayenne S E-Hybrid, and we have more Honda bike news guaranteed to be more welcome than the Motocompo "clown scooter" from last week. And our AE Song of the Week is "Complicated" by Avril Levine. In Fumes, Peter continues with "Part II" of his new series - Famous Front Rows - highlighting various races and the legendary drivers who were front-row qualifiers. And finally, in The Line, we have results from F1 in Japan, along with results from the MotoGP in India and the Trans Am from World Wide Technology Raceway. We're on it. -WG


 

By Peter M. DeLorenzo 

Detroit. While in the midst of the maliciously disruptive UAW strike against the Remaining Three, we are also being burdened with wild rumblings from some questionable “pundits” anointing Shawn Fain as the next Walter Reuther. And to make matters worse, this is being duly reported by some members of the media who should know better. In case you’re wondering, this is not just another frustrating week in the Motor City. Not even close, in fact.  

People who actually know what’s going on understand that these negotiations are being conducted in a vacuum by some who truly believe that a shiny, happy, Detroit-centric Auto Industry Wonderland could not only survive going forward but thrive. This in spite of all evidence to the contrary.  

Pretending that any gains made in this round of contract negotiations will right all of the wrongs and fix everything needing to be fixed - on both sides of the ball - is a fool’s errand of the first degree. The reality is that there is no going back to the halcyon days marked by the high points of previous labor movements and subsequent advantageous agreements. And the fact that the two politicians who will end up in the presidential race next year are taking time to come here this week to project their solidarity with the UAW is beyond pathetic. It is nothing more than window dressing at this juncture, and everyone knows it too. 

Getting back to that Detroit-centric Auto Industry Wonderland. It is based on a quaint notion that we can all collectively go back in time, a time when aggressive, talented competitors didn’t exist, a time when non-UAW plants in southern states didn’t exist, a time when an egomaniacal zillionaire operating without restraints or any notion of propriety didn’t exist, and a time when a headlong rush into a “Grand Transition” to EVs wasn’t unleashing mass hysteria around the world. 

It simply can’t be done. Or, better yet, it is not gonna happen dot frickin’ com. That’s what is bothering me about these negotiations. What the UAW wants is based on recouping past givebacks and slights both real and imagined since the last contract was signed. But the union’s negotiating stance is based on ignoring any real history that has been going on in the wider world. This “we’re gonna get ours” negotiating posture would be all well and good in an industry based on what once was. But that is simply not the case. This industry is struggling mightily to rapidly develop batteries, charging systems and entirely new manufacturing processes. And it is being forced to spend tanker-loads of cash to do so.  

Again, the union’s negotiating posture and Detroit’s compromising reaction to it is simply untenable. Whatever agreement is reached will be just peachy if the ugly realities of today’s auto world are simply ignored. But it’s all just whistling past the graveyard at this point. Shawn “I’m right and everyone else is wrong” Fain’s head is being filled with high praise right now that is both undeserved and dangerous. He might be viewed as a hero by pundits who are unable to understand what’s really going on. And that is dangerous too.  

As I pointed out last week, The High-Octane Truth about the strike is that it doesn’t really matter what the “percentage” of the wage increase negotiated by the UAW is. And it doesn’t really matter what COLA allowances are determined, or what any of the other various demands are that Fain and his cronies are making.   

Why? Because Detroit, as we know it or knew it, is dead. The automakers based here are operating on a crushing cost deficit to competitors like Tesla, as well as the Korean, Chinese and Japanese manufacturers. And that deficit will not shrink with this next labor contract. Instead, it will grow larger. The collective Detroit-based manufacturers are going to be saddled with per-hour labor costs that will make them even less competitive, at a crucial time in the industry when the alleged “Grand Transition” to EVs is supposed to be picking up steam and sucking every bit of cash that the auto companies can muster.  

None of this makes me happy in the least. The thought of that Unctuous Prick in Chief – the Muskian Nightmare himself – lapping up more market share makes my skin crawl. And watching this industry, which has dominated this region and been part of the industrial fabric of this nation for 125 years become marginalized, is excruciatingly painful to me.  

But in spite of all of this, the industry churns on. As you read this, hordes of talented people representing Design, Engineering, Product Development and Marketing are feverishly working away on what’s next. Finessing final design concepts for 2026, and envisioning what the compelling looks will be for 2028, while wrestling with the engineering constraints brought on by an ever-shifting kaleidoscope of regulations and emissions requirements. And working on marketing and advertising strategies that will somehow make it all make sense and come together in a creative, memorable way. 

And this orchestrated cacophony never ends, UAW contract negotiations or no. It’s a constant swirling maelstrom of highs and lows, punctuated by triumphs, forgettable missteps and at times unmitigated bullshit. It’s the Autoverse as defined by today’s chaotic global environment. 

The High-Octane Truth of the matter is that all of the major players at the car companies want it all, all the time. And surprisingly enough, too many of these executives who should know better actually believe they can have it all. But it never works out that way. In fact, it doesn’t even come close to working that way. Instead it’s a two-steps-forward, three-steps-back dance for even the best of the car companies. For every out-and-out product hit, there’s always some corner of the enterprise that is woefully underperforming. And remarkably enough, there are always new executives who seem to have to find this out the hard way. And these contract negotiations will put paid to the notion that they actually have a clue as to how it will all work out. 

I was thinking about all of this over the weekend as one of Bob Dylan’s classic songs kept popping into my head. Part defiant and poetic social shit disturbing and part Dylan-esque gibberish, “Subterranean Homesick Blues” has a chaotic urgency about it that is hard to turn away from once you let it wash over you. 

So, without further ado – and with full props to Mr. Dylan’s original – here’s the “Subterranean Motor City Blues” for your edification (special tip from WordGirl - play Dylan's song in another browser while you read along!). 

Shawn is in the basement
Talkin’ ‘bout payments
I'm at the keyboard
Thinking about the motives
The man in the red sweater
Hand out, pissed-off
Says he's got a bad feelin’
Wants a big payoff
Look out kid
It's somethin' you said
God knows why
But you're doin' it again
You better duck down the alley way
Lookin' for a new friend
A man in a Ford cap
Holdin’ a big pen
Offering 29 percent
But says you’re not worth it

Mary talks good
Face doesn’t show it
Talkin' that the Mo put
Plants back but
What’s the point anyway
Mary says what many say
They must bang it in early May
Legacy from D.A.
Look out kid
Don't matter what you did
Walk on your high-heels
Don’t matter how it feels
Better stay away from those
Carryin’ around a doomsday hose
Keep a clean nose
Jettison those plain clothes
You don't need a weather man
To know which way the wind blows.

Ah get sick, get well
Hang around that Ford well
Ring bell, sure as hell
F-150’s gonna sell
Try hard, get tarred
Kick ass, do tell
Jump on the Insurance Institute if all else fails
Look out kids
You're gonna get hit
By users, poseurs
Six-time losers
Hangin’ around the cheap seats
Holdin’ you accountable
Lookin' for a new fool
Stop followin’ e-leaders
Watch those chargin’ meters.

Ah get born, stay warned
Read rants, no chance, it’s a dance
Get dressed, get stressed
Try to be a success
Please her, please him, buy gifts
Don't whine, don't groan
Twenty years of schoolin'
And they send you to the Dead Zone
Look out kid
They keep it all hid
Better avoid the assholes
Light yourself a candle
Don't wear sandals
Try to avoid the scandals
Don't wanna be a bum
You better chew gum
The pump don't work
'Cause Elon took the handles. 

And remember one more thing: Every time it seems like the good times will never end, inevitably they do. That has been the historical cadence for the Motor City and the auto biz as we know it ever since this whole thing got started. 

That once-awesome, 17-million-unit Rocket Ride ran out of juice spectacularly and permanently, and at this point it doesn’t take a weather man to know which way the wind blows. 

And that’s the High-Octane Truth for this week. 

 

 


Editor's Note: You can access previous issues of AE by clicking on "Next 1 Entries" below. - WG