Doesn't have a point of view...knows not where it's going to...
Editor's Note: This week, we drove the 2017 Infiniti QX30 Premium AWD, Infiniti's entry in the "small luxury crossover" category. Our driver was outfitted in Liquid Copper Metallic (think psychedelic Mary Kay car for the 21st century), which was just wrong, wrong, wrong. The QX30 is the first product of Renault-Nissan's partnership with Mercedes, and it is based on the Mercedes GLA 250. It shares a turbocharged 2.0-liter 4-cylinder engine with both the Mercedes GLA and CLA, and features Mercedes' 7-speed automatic dual-clutch transmission. A criticism of the small crossover category is space, and I would have to agree. I thought the whole point of a "non-car" was utility, and there is just not enough utility in the QX30. The interior is nice enough, it has all the features you'd expect to be considered entry-level "luxury," etc. But once you leave the front seats, it is a bit on the small side. Sure, it gets better mileage than a regular crossover or SUV, but the sacrifice in utility just isn't worth it for me. It passes the basic Costco test but Home Depot? Not so much. So, I am probably down on the category even more than I am down on the QX30 specifically. (In addition to the GLA, the QX30 is designed to compete with the Audi Q3 and BMW X1.) But I am neutral on the Infiniti QX30 to the point of disinterest. There is just nothing special about it. No real personality or attitude. It is competent and it is executed well enough, but it feels so much like a "me-too" vehicle. There is just no there there. -WG
2017 Infiniti QX30 Premium AWD: $41,545; Base Price: $37,700; Liquid Copper metallic paint, $500; Wheat Nappa Leather, Dark Wood Accents - Requires Navigation Package, $1,850 and Dark Wood Package, $500; 2.0-liter Turbocharged DOHC I4 engine with Continuous Variable Valve Timing (CVVT) and aluminum block and heads; 208HP and 258 lb-ft of torque; Seven-speed double clutch transmission; Intelligent AWD; Four-wheel disc brakes (ventilated front, solid rear); 18" Re-surfaced split aluminum alloy wheels with 235/50R18 all-season tires; Halogen headlights; Infiniti intelligent key with push-button start; Dual Zone automatic climate control with rear seat vents on console; Nappa leather-appointed seating; 8-way power driver and front passenger seats, heated; Leather-wrapped steering wheel; Bose 10-speaker premium audio system; Rain-sensing windshield wipers; Heated windshield washer nozzles; LED front fog lamps; Aluminum kick plates; Panoramic Moonroof (plus a bunch of other standard stuff); Destination and handling, $995.
Adherence to Brand Image: As The Autoextremist said in June in the annual AE Brand Image Meter column, "everything about Infiniti seems like Nissan operatives are phoning it in, and devoid of a single original thought. I consider Infiniti a 'ghost' brand, one that’s invisible except for the select few who have been issued the special glasses from the factory so that they can appreciate the inherent goodness of the brand. Brand Image? A well-intentioned afterthought." It's not that the QX30 is bad, in fact, it's actually pretty good. It allows Nissan to check the "small luxury crossover" box and therefore be present and accounted for. But I just don't know what the compelling reason for purchase is over anything else in the segment (and who knows if we even need that segment to begin with, but that's another story for another day). "No compelling reason for purchase" basically describes all of Infiniti. It's a real nowhere brand, sitting in its nowhere land... -WG Editor-in-Chief's Note: I concur.