(Audi)
So we received the following press release from Audi today (8/23) and we're going to let you read it in its entirety, with Peter's comments at the end:
Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.
The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is thus subclassifying its model range into different performance levels – each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power output between 81 and 96 kW. And “45” stands for power output between 169 and 185 kW. The top of the Audi model range is the performance class above 400 kW, which is identifiable by the number combination “70”. In each case the numerals appear along with the engine technology – TFSI, TDI, g-tron or e-tron.
The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, in the future the spectrum will range from the Audi Q2 30 TFSI with 85 kW (combined fuel consumption in l/100 km: 5.4 - 5.1*; CO2 emissions in g/km: 123 - 117*) to the Audi Q7 50 TDI with 200 kW (combined fuel consumption in l/100 km: 6.4 - 5.9*; CO2 emissions in g/km: 168 - 154*). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8 (combined fuel consumption in l/100 km: 12.5 - 11.4; combined CO2 emissions in g/km: 292 - 272). They will retain their classic names in reference to their top position in the model range.
“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.
The changes will kick off with the new Audi A8 generation in the fall of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW – as the Audi A8 50 TDI (combined fuel consumption in l/100 km: 5.8 - 5.6**; combined CO2 emissions in g/km: 152 - 145**), and the 3.0 TFSI with 250 kW – as the Audi A8 55 TFSI (combined fuel consumption in l/100 km: 7.8 - 7.5**; combined CO2 emissions in g/km: 178 - 171**).
In the coming months, all Audi model series launched on the market will be assigned the new performance designations beginning when they are offered for sale. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in summer of 2018.
Editor-in-Chief's Note: Excuse me but, WTF? The above action indicates the kind of delusional self-absorption and ridiculous overthink that only a German automaker could come up with. The new engine designations are stunningly nonsensical, except to the Audi engineering bureaucrats who came up with them. In an automotive world already burdened with too much alphanumeric mumbo jumbo, this is unmitigated bullshit in its most egregious form. Take a bow, Audi overlords, you have managed to take something that was at least efficiently effective and turned it into a shit show of Brobdingnagian proportions. Nicely done. -PMD
(GM images)
GM will break ground in mid-2018 on a new studio building on its Tech Center campus that will surround the iconic Design Dome Auditorium and viewing patio and connect to the existing Design Center. The 360,000-square-foot expansion will double GM Design’s studio space. Now past its 90th year, GM Design was established in 1927 as The Art and Colour Section by industry design legend Harley Earl. The Tech Center campus opened in 1956 and was the pinnacle of engineering, design and advanced technology at the time. It was designed by world-renowned architect Eero Saarinen and landscape architect Thomas Church. It was named a National Historic Landmark in 2014 by the Department of the Interior and the National Park Service. In 2000, the campus was listed on the National Register of Historic Places. In 1986, the American Institute of Architects honored the Tech Center as the most outstanding architectural project of its era.