JULY 5, 2017

HAPPY INDEPENDENCE DAY!

Editor's Note: Check out this new TV spot for Audi in the UK called "React" by BBH London and MPC Creative, which presents Audi "intelligence" technology in a different way. -WG

(Porsche images)
This is the 2018 Porsche 911 GT2 RS, billed by the German auto manufacturer as "the fastest and most powerful street-legal 911 model ever." The 3.8-liter twin-turbo flat-six engine delivers 700HP and 553 lb.-ft. of torque. Weighing 3,241 lbs. with a full tank of fuel, the rear-wheel-drive GT2 RS accelerates from zero to 60 miles per hour in 2.7 seconds and reaches a top track speed of 211 miles per hour. If you really want to be the biggest tool in the shed, you can order the optional Weissach Package, which reduces the weight by nearly 40 pounds. This package includes the roof and anti-roll bars made of carbon fiber, as are the end links on both axles; and forged magnesium wheels that reduce both overall and unsprung weight by over 25 pounds. When equipped with the Weissach Package, the carbon fiber weave of the luggage compartment lid and the roof are left largely exposed, and are painted with a centrally placed decorative strip in the vehicle color for a distinctive look. And this being Porsche - aka "The King of the Gougemeisters" - the optional Weissach Package will set you back an additional $31,000 over the base MSRP of $293,200 (excluding the $1050 delivery charge, of course). Oh, and there's a special titanium 911 GT2 RS Chronograph created exclusively by Porsche Design for 911 GT2 RS owners that is super-trick too. The 911 GT2 RS and watch are produced and customized in line with each customer's wishes and are delivered together, if you must know. The 2018 911 GT2 RS will reach U.S. dealers early next year.

Editor-In-Chief's Note: Since WG and I have spent many years in the advertising profession in our past lives, we hold a special affection for great ad work when we see it. This TV commercial for Samsung VR is simply breathtaking. And brilliant. Enjoy it here. -PMD