(Cadillac)
Cadillac. Editor-in-Chief's Note: Cadillac spent last week touting its Super Cruise hands-free technology, which is available on the CT6, with a press release and with orchestrated media drives across the country: “Super Cruise™ is a more technologically advanced hands-free driving solution, which in terms of capability, integration and validation is uniquely focused on customer convenience and safety,” said Johan de Nysschen, Cadillac president. “Cadillac’s philosophy is to elevate driving. Super Cruise™ enables safe, simple hands-free driving for the highway.” Elevate driving? Does anyone see anything wrong with this picture? Certainly the auto journalists who waxed on poetically about Super Cruise missed it. Remember, folks, Cadillac fancies itself as an Americanized version of Audi, thanks to de Nysschen, who was largely responsible for the Audi success story here in the U.S. before he came to Cadillac (his brief stop at Infiniti amounted to a cup of coffee and doesn't count). Cadillac is supposed to be all about making machines for enthusiasts who love to drive, er, uh, wait a minute, that was just one of the multiple strategies mentioned over the course of de Nysschen's tenure when they were talking about the "V" cars. But now that GM has decided to launch its latest "hands-free" technology in a Cadillac, I guess we're supposed to forget about all of that, apparently. Now, am I to assume that Cadillac's
new strategy is as a technology platform? And how long will that last? Or should we just check the prevailing winds in a couple of months? Ah well, as long as GM's luxury division keeps selling Escalades and XT5s, I guess it really doesn't matter. -PMD
Elon Musk. Editor-in-Chief's Note: So now we have to live through the hand-wringing in the media about Tesla missing the production targets for the Model 3 by a mile. As if this was some sort of a surprise? There wasn't even a remote possibility that Musk would reach the super-inflated - and overhyped - production targets for the Model 3 that he shouted from the rooftops and pounded into his acolytes in the adoring media. And this just in, he
never will. It was sheer fantasy from the get-go.
As Charley Grant in The Wall Street Journal wrote on 10/3: "Still, Tesla’s persistent inability to forecast its results should raise concerns. Tesla issued the forecast of 1,500 cars just two months ago and missed it by over 80%. Monday’s announcement marked the third time since January that Tesla has cited production issues as a reason for a missed forecast, yet Tesla is no startup—the company has been in business since 2003." Tesla's day in the sun is coming to an end. But it wasn't fun while it lasted. -PMD
Well I won't back down, no I won't back down
You could stand me up at the gates of hell
But I won't back down
Gonna stand my ground, won't be turned around
And I'll keep this world from draggin' me down
Gonna stand my ground and I won't back down
Hey baby there ain't no easy way out
Hey I will stand my ground
And I won't back down
No, I won't back down
- RIP Tom Petty