November 24, 2010
GSD&M Idea City. Editor-in-Chief's Note: The Austin, Texas-based ad agency has released its final creative work for BMW North America after resigning the account a few months ago, ending a five-year relationship with the German luxury brand. As reported by Advertising Age, the work involves a series of short films entitled "Unscripted Stories" featuring real BMW enthusiasts from around the world - in stark contrast to the elaborate films BMW backed earlier in the decade with such notables as Guy Ritchie, Ang Lee, Madonna, Clive Owen, Mickey Rourke, etc. - who tell their very personal stories about their relationships with their cars. The work captures the emotional connection people have with their automobiles perfectly. The teaser-trailer for the work is particularly exceptional, you can watch it here. And one of the five short films - this one about Murray Fowler, a 70-something California man who has logged 413,575 miles on his BMW - can be seen here. Take a bow, ladies and gentlemen, this work is simply superb. What a glorious way to go out. - PMD
VW. The German automaker is desperately trying to become one with the American fabric (again). Their latest ploy? Giving away the next-gen 2012 Beetle - while only revealing its silhouette - to 275 audience members at a taping of the annual (and last) "Favorite Things" episode of "The Oprah Winfrey Show" this past Monday for delivery sometime in 2011. Pontiac did this back in 2004 with the G6, and, well, we know how that turned out for them - lots of initial buzz and a Oprah-fueled frenzy, then, not so much. Will anyone remember this stunt next year when the audience members actually take delivery of their cars? Doubtful. Memo to VW: Be careful of that whole "becoming one with the American fabric" thing. That's how Toyota got into trouble.
Nissan's Leaf. The EPA has bestowed a "99 mpg" rating on the Nissan Leaf even though it doesn't use gasoline or any other liquid fuel. The government agency came up with the rating after comparing battery-powered electric vehicles to traditional gas-burning cars in the interest of helping consumers making their purchase decisions. The agency also classified the Leaf as a mid-sized vehicle instead of a compact, which is somewhat of a coup for the Japanese manufacturer. The bad news? The EPA downgraded the Leaf's range from 100 miles - which is what Nissan was suggesting that the Leaf would go on a full charge - to 73 miles. And yes, we're still waiting for the distinctive "Adam" and "Eve" editions of the Leaf to make their debut sometime in 2011.
WE'RE OPENING THE VAULT!
The AE wearables are back - and only in extremely limited quantities and sizes, we might add - and once they're gone, they're gone! We're starting with our most popular items, the classic AE Sweatshirt and AE Hat. Click on a PayPal button below to order yours now! (If you prefer to pay by check, please send us an email with AE STORE in the subject line, and we'll reserve your item.)
AE Sweatshirt - Crewneck, sturdy 80/20 cotton/poly, in black with throwback lettering - the original AE logo in our Chiller typeface shown above. Size XL only. 40 bucks, including shipping. US orders only.
AE Hat - Black with throwback lettering - the original AE logo in our Chiller typeface shown above. 25 bucks, including shipping. US orders only.
Publisher's Note: Check-out John McElroy's daily news show covering everything about the auto biz by clicking on the graphic below. Good stuff guaranteed. - PMD
See another live episode of "Autoline After Hours" with hosts John McElroy, from Autoline Detroit, and Peter De Lorenzo, The Autoextremist, and guests this Thursday evening, at 7:00PM EDT at www.autolinedetroit.tv. By the way, if you'd like to subscribe to the Autoline After Hours podcasts, click on the following links: Subscribe via iTunes: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=311421319 http://www.autolinedetroit.tv/podcasts/feeds/afterhours-audio.xml If you would like to read previous Autoextremist issues, click on "Next Entry" below.
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